Privacy Policy

When you place an order on birch-lantern.com, we collect the information needed to fulfill that order: your name, shipping and billing address, email address, phone number, and payment details. Payment card data is processed directly by our checkout and payment provider and is never stored on our servers. We also collect your order history and any notes or preferences you share with us at checkout.

When you submit our contact form, we collect your name, email address, and the content of your message so that we can respond to your inquiry. If you sign up for our newsletter, we collect your email address and, optionally, your first name to personalize communications. You may withdraw your newsletter consent at any time by clicking the unsubscribe link in any email we send.

We also collect certain technical log data automatically when you visit our site. This includes your IP address, browser type and version, operating system, referring URL, pages viewed, and the date and time of your visit. This information is used solely for keeping the site secure and operational, and is not used to build a profile of you for advertising purposes.

Birch Lantern uses only functional cookies and local storage — no advertising, behavioral tracking, or third-party analytics cookies are set on your device. The cookies we use serve two specific purposes: maintaining the contents of your shopping cart between pages and sessions, and remembering the products you have recently viewed so you can find them again easily.

We do not use cookies to track your activity across other websites, serve you targeted ads, or share your browsing behavior with any third party. Because we use only strictly necessary functional cookies, we do not display a cookie consent banner; however, you are free to clear cookies and local storage at any time through your browser settings. Doing so will reset your cart and recently viewed items.

No cookie or local storage data collected on birch-lantern.com is sold, rented, or shared with data brokers or advertising networks under any circumstances.

We use the information you provide primarily to process and fulfill your orders — including confirming your purchase, arranging shipment, sending tracking updates, and handling any returns or warranty claims. Your contact details allow us to reach you if there is a question about your order or a delay in delivery.

If you have opted in to our newsletter, we use your email address to send you information about new collections, design inspiration, and occasional promotions. We do not send marketing emails to customers who have not explicitly opted in, and every marketing message includes a clear, one-click unsubscribe option.

Technical log data is used exclusively to maintain the security and performance of our website, to diagnose errors, and to understand broad traffic patterns at an aggregate level. We do not use log data to identify individual visitors for marketing or profiling purposes.

To fulfill your order, we share the minimum necessary personal information with trusted third-party service providers. Our checkout and payment provider receives your payment details and billing address to authorize and process your transaction. Our shipping carriers receive your name and delivery address in order to dispatch and deliver your package within the contiguous United States.

If you subscribe to our newsletter, your email address and first name (if provided) are stored with our email service provider, which sends messages on our behalf. All service providers we work with are contractually required to use your data only for the specific purpose for which it was shared and to maintain appropriate security standards.

We do not sell your personal information to any third party. We do not share your data with social media platforms, advertising networks, or data aggregators. We may disclose information if required to do so by law or in response to a valid legal process, but only to the extent strictly necessary.

We retain your order-related personal information for as long as necessary to fulfill the purposes described in this policy — including complying with our legal obligations (such as tax and accounting requirements), resolving disputes, and enforcing our agreements. In practice, order records are retained for a minimum of seven years in accordance with applicable US financial recordkeeping requirements.

Newsletter subscriber data is retained for as long as your subscription is active. If you unsubscribe, we remove your email from our active mailing list within 10 business days. We may retain a suppression record of your email address to ensure we do not inadvertently contact you again after you have opted out.

Technical log data is retained for a maximum of 90 days, after which it is automatically deleted. Contact form submissions are retained for up to two years so that we have context for any follow-up questions, after which they are securely deleted.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect about you and how it is used, the right to request deletion of your personal information, the right to correct inaccurate information, and the right to opt out of the sale or sharing of your personal information. As noted in this policy, we do not sell or share personal information, so no opt-out mechanism for sale is required.

To exercise any of your California privacy rights, please contact us at hello@birch-lantern.com with the subject line